Articles
Notes on websites, design and clear ideas
A website starts with questions; the layout comes later. How do you explain what your business does? When do you need one page, and when a full website? What affects the price, and why don’t beautiful visuals always solve the problem? In the SOMO STUDIO blog, we discuss these topics in plain language — no need to know professional terms in advance.
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Preparation
You don’t have to explain things beautifully: how to talk about your idea so the website turns out truly yours
You can come with notes, a voice message or a feeling of “I want it like this”. You don’t need a perfect brief for the first conversation: an understanding of what matters to you is enough.
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Choosing a format
One page or a whole website? How to choose a format without complicating your launch
A landing page and a multi-page website solve different tasks. It has nothing to do with looking serious: it all depends on how much information a person needs to understand your offer.
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Preparation
Why building a website in a day is a race you can’t win: what really takes time
Putting a few screens together quickly is possible. Making a website that conveys the meaning of a business precisely, is convenient and doesn’t fall apart at the first change takes much longer.
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Design
A beautiful website people want to leave: what quietly pushes visitors away
People rarely put it into words: “I didn’t like the hierarchy.” They simply close the page if they can’t quickly understand where they are and what is being offered.
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Preparation
Want a website but don’t know where to start? A calm plan without technical panic
You don’t need to study web design, choose a platform and invent every block first. You can start with a few simple answers about your business.
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Design
The history of web design through a computer’s eyes: from grey pages to digital worlds
I remember when a page was almost a document. Then I was taught to lay elements out on a grid, show movement, adapt to phones and depict things that didn’t yet exist in reality.
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Pricing
How much does a website cost, and what does the price depend on?
There’s no one-size-fits-all price for a website, because every project has a different goal. One company may need a compact page for a single offer; another may need a set of pages, with a dedicated place for each service. Both are called “websites”, but the amount of work involved can be very different.
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Design
What should a homepage include so that visitors understand your offer?
A homepage doesn’t have to tell everything. It should help a person understand where they are, what is offered here and what they can do next. If the headlines have to be deciphered and the service has to be found among dozens of effects, beauty no longer helps.
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Technical questions
A beautiful website but no enquiries: where should you look for the problem?
The website looks good, time and money went into it, but there are few enquiries. The first thought is to change the design. Sometimes that is the right move, but first we find out exactly where people lose interest and whether the right audience reaches the site at all.
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Design
Seven signs your website needs a redesign
A website doesn’t always need to be rebuilt because of new trends. Sometimes it is enough to update a few pages or the mobile version. But if the site still describes a business you no longer are, fashion has nothing to do with it: your online presence has stopped matching reality.
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Technical questions
Why can’t your website be found on Google and Yandex?
You have launched a website, you type your company name into a search engine and you don’t see the page you need. Search visibility is made up of several stages: the search engine has to find the page, process it, add it to the index and decide which queries to show it for. Publishing a page doesn’t yet guarantee it will pass them all.
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Preparation
Who should prepare the texts and photos for a website?
A website often gets postponed because it seems everything has to be ready first: perfect texts, professional photos and a complete list of pages. So the project sits in notes for months. In fact, materials can be gathered gradually, as long as everyone agrees in advance who is responsible for what.
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Design
Animations on a website: when does the wow help, and when does it get in the way?
Good animation doesn’t need to keep reminding you it’s there. Sometimes a movement of light, a soft transition or a response to an action is enough to make an interface feel alive. Problems start when movement exists only for effect: it makes you wait, distracts from the text or confuses navigation.
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