1. The business has changed, but the website hasn’t

New services have appeared, the audience or positioning has changed, but the website tells the old story. We start such an update with the content and structure. A new colour will come later.

2. The offer is hard to understand

Behind general words you can’t see the specific services, and the section you need has to be searched for. In that case we rebuild the hierarchy, spread the areas across sections and make the headlines clearer. How to set up a homepage so the offer reads immediately is covered in the article “What should a homepage include”.

3. It’s inconvenient on a phone

The text is small, the menu covers the content, the buttons are too close together, the images are cropped badly. Sometimes targeted fixes are enough; sometimes we build a new composition for the phone.

4. The style no longer looks like the brand

The company has grown, but the website still looks like a temporary business card. Or the opposite: it’s overloaded with effects. In a redesign we bring the visual language back to the brand’s image without looking over our shoulder at competitors.

5. The pages look disconnected

It seems the sections were taken from different websites: different navigation, different typefaces, a different presentation. We bring them into a system where pages differ by task but remain parts of one website.

6. The website is hard to expand

Every new service requires workarounds, new pages don’t fit into the structure, and updating the content is painful. We figure out what’s getting in the way — the platform or the way the website itself is built — and suggest a structure into which new sections fit without workarounds.

7. You’re not sure everything works

Links lead to the wrong places, the forms raise doubts, the contacts are out of date, and some pages haven’t been opened in a long time. That’s a reason for an audit, even if a new design turns out not to be needed. If, on top of that, few people come to the website from search, take a look at the article “Why can’t your website be found on Google and Yandex?”.

A redesign doesn’t always mean redoing everything

First we check the content, navigation, phone screens, speed and main scenarios. If the problems are local, we fix them in a targeted way. If they’re connected to each other and affect the foundation of the project, we suggest a complete rework and explain why.

In short

It’s time to update a website when it no longer fits your task. Lagging behind trends isn’t a reason in itself. Sometimes improvements are enough, sometimes a new visual language is needed, and sometimes a different structure. Send us a link to your current website: we’ll analyse it and tell you what’s worth changing. If the update grows into a new website with several sections, there’s a guide to scope and price on the multi-page website page.

— SOMO STUDIO